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July 02, 2010
Feelings Of Comfort Or Discomfort May Influence People's Actions.
The AP (6/25, Schmid) reports, "Scientists using seat-of-the-pants research -- literally -- say how something feels to you can affect how you act."
For instance, "in one experiment...86 people took part in negotiations over a new car with a sticker price of $16,500." The researchers found that "people on stiff wooden chairs took a hard line in the deal, raising their offered price by $896.50," while people "in soft chairs were willing to spend an extra $1,243.60." The study authors said that the hardness "produced strictness and rigidity in the negotiation." The NIMH and MIT funded the study.
Related Links:
- Study: How things feel affects what people do," Randolph E. Schmid, Associated Press, June 24, 2010.
Posted by admin at July 2, 2010 06:45 PM